Fundamentals of digital marketing

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 Digital marketing is promoting/ advertising products using digital platforms.

It happens in the digital world.

It is all about promoting products, services, or brands through online channels and making the audience engage with the product.

Key Fundamentals of Digital Marketing:

  1. Search Engine Optimization(SEO): Enhancing website visibility on search engines.

  2. Content Marketing: Creating valuable content to attract and retain customers.

  3. Social media marketing: Leveraging platforms like Facebook, Instagram, and LinkedIn for engagement.

  4. Email Marketing: Sending targeted messages to nurture leads and build relationships.

  5. Pay-Per-Click(PPC) Advertising: Running paid ads to nurture leads and build relationships.

  6. Analytics and data: Measuring performance and optimizing strategies using tools like Google Analytics

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